You Need An iPhone App

Your readers will love you for it

The sheer popularity of the iPhone combined with high-quality, white-label application your media organization can get from News Over Wireless means your readers will truly love you for it.

Within three weeks of launching in the App Store, the branded WRAL iPhone App jumped into the Top 10 list -- earning it a prominent place among national brands in an international storefront.

WRAL iPhone App users had this to say ...

Love it... Will use frequently.
This is awesome! Finally our local news on iPhone! I love it already.
Love the easy access to traffic cams and radar -- just what I need at work!
This is sooo easy and quick to reference. I am extremely satisfied with this app...

iPhone users want local news & video

"The iPhone is already the most popular device for accessing news and information on the mobile Web, with 85 percent of iPhone users accessing news and information in the month of January," according to a March 2008 report by mobile research firm m:metrics.

That same report found that "... a staggering 30.9 percent of iPhone owners watched mobile TV or video, versus a 4.6 market average, and more than double the rate for all smartphone users."

iPhone market share grows in key areas

While you might think that the iPhone is a luxury item reserved for higher income users, that's no longer the case, according to an October 2008 report from comScore. In June and August, iPhone penetration grew 21 percent -- but it was more than double in key income brackets.

"iPhone adoption since June 2008 rose 48 percent among those earning between $25,000 and $50,000 per year and by 46 percent among those earning between $25,000 and $75,000. These growth rates are three times that of those earning more than $100,000 per year," the report states.