WBTV 3 Offers Viewers Local News And Weather On Their Mobile Phones
Charlotte, NC, (February 10, 2006) -- WBTV 3 in Charlotte announced today the launch of "3 On Your Cell", a wireless information service providing local news, weather, and other information over Verizon and Sprint PCS VisionSM mobile phones. WBTV News 3 allows Verizon or Sprint PCS customers to stay connected to continually updated local news and weather on their phones, including Doppler radar, the 7-day forecast, and images from Live WBTV 3 cameras. 3 On Your Cell was designed with wireless assistance from News Over Wireless, a division of Capitol Broadcasting Company's New Media Group.
"WBTV is proud to offer this technically advanced capability to our viewers ensuring they receive up-to-the-minute news over mobile phones", said Mary MacMillan, Sr. VP & GM of WBTV. "With 3 On Your Cell, our viewers stay connected to what affects them the most from their local source -- WBTV Channel 3."
"We are excited to work with WBTV, a trusted news leader in the Charlotte area. With such an increasingly mobile world, WBTV News 3 assures their viewers receive the news they require with the best possible technology", said Sam Matheny, General Manager of News Over Wireless.
Verizon and Sprint PCS Vision customers can register for WBTV News by visiting WBTV.com, Sprint.com, or by downloading the application from the Download menu on their handset. The monthly fee is $3.99 for Sprint customers and $2.99 for Verizon customers. This fee provides unlimited access to the service. This is in addition to the subscribers' monthly Vision data plan.
About WBTV
WBTV was the first television to sign on in the Carolinas. WBTV's image is built on award winning newscasts, professional journalists and community service. WBTV is the ONLY station to have a live Center City Studio that broadcasts daily from the heart of Charlotte's vibrant uptown.
About Jefferson Pilot Communications
Jefferson-Pilot Communications Company is a wholly owned subsidiary of Jefferson-Pilot Corporation, an insurance and financial services company based in Greensboro, NC. Beginning with its first radio station in 1934, JPCC now boasts 18 radio stations, all in top 50 markets; 3 television stations in major southeastern markets; and Jefferson-Pilot Sports, a TV production company that facilitates the broadcast of Atlantic Coast Conference and Southeastern Conference football and basketball throughout the Southeast.
Stock Ticker Symbol -- JP
About News Over Wireless and Capitol Broadcasting Company
News Over Wireless is a division of CBC New Media Group, LLC, which is wholly owned by Capitol Broadcasting Co., Inc. News Over Wireless deployed the nation's first mobile wireless application for local TV stations and has the largest deployed network of local television applications.
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAL-FM, WRAL-HD2, Microspace, the North Carolina News Network, CBC New Media Group and Wolfpack Sports Marketing in Raleigh, NC; WJZY-TV and WWWB-TV in Charlotte, NC; WILM-TV in Wilmington, NC; WRAZ-TV and The Durham Bulls in Durham, NC; the Myrtle Beach Pelicans Baseball Club in Myrtle Beach, SC; and various real estate interests in North Carolina.
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